The Good Food CFO

changing the way food business is done

  • The Good Food CFO

    The Podcast

    Join Sarah Delevan as she breaks down the need-to-know financial concepts for running a profitable food business, shares case studies and lessons from around the food industry, and highlights the many different ways to build a successful food business through conversations with founders and industry experts.

  • The Good Food CFO

    The Finances

    Get confident in your numbers.

    Access our suite of food business financial tools and personalized coaching to perfect your pricing, increase your cash flow and achieve profitability.

  • The Good Food CFO

    The Membership

    Together, we are changing the way food business is done.

    Attend Live Events with other Founders, Beta Test new tools, get your Brand featured on the podcast, and more - all while supporting a fair and vibrant food system.

There is more than one way to build a
food business.

Traditional business media says there is one way to build a business - big, fast, and with outside funding.  

That leaves many founders feeling overwhelmed, unhappy and unsure how to move forward.

The truth is, you can do business differently. 

The Good Food CFO is breaking through the noise to provide context to traditional messaging along with tools and resources to help you confidently build a business on your own terms.

That means, the size you want, at the speed that you want, with the amount of debt you’re comfortable with.

MEET the good food cfo

Sarah Delevan is a Food Industry Finance Expert and champion of the Good Food Revolution, with deep expertise in small business economics and sustainable food systems. Known for challenging traditional business media narratives and outdated frameworks, she’s revolutionizing how small food businesses approach growth and success by providing financial strategies tailored to their unique needs and values.

Combining her hands-on experience as a Good Food Business Owner and Sustainable Food Sourcing Specialist with extensive study in entrepreneurship, accounting, and finance, Sarah brings rare insight to the intersection of profitability and sustainability. Her practical approach helps food entrepreneurs build resilient businesses that thrive while staying true to their mission.

Today, she empowers food business owners to reject one-size-fits-all business advice and embrace financial strategies that support both their bottom line and the strengthening of local and regional food systems.

Read

Sign up for our Newsletter to get the financial stories and news that you haven’t heard anywhere else.

Then head to our blog to hear Sarah’s take on the podcast and other stories.

Listen

Food Industry Finance Expert and Host, Sarah Delevan breaks down the need-to-know financial concepts for running a profitable food business, shares case studies and lessons from around the food industry, and highlights the many different ways to build a successful food business on your own terms.

watch

Take a moment to tap into food business news.

We’re covering everything from feel good stories, to what must change in our industry, and even national headlines that bring us all to the table.

Head over to YouTube, subscribe and play!

LeaRn

Let us lead the way as we share the tools and coaching that you’ll need to sustain your business.

Our tools come with how-to videos and online instruction. Coaching happens in monthly sessions to help you any time you’re ready.

  • Very helpful content! As a new CPG brand with no experience in food, Sarah’s insights and tips are actionable and extremely valuable to me. Keep it up!

    Apple Podcast Reviews

  • Informative, actionable, and inspiring. As a startup CPG brand, this podcast is honest, authentic, and well stocked with useful information. Each episode is more helped than the last. I’ve saved $$$$ by tuning in and hearing the advice.

    Apple Podcast Reviews

  • Amazing info. As a long time manufacturer looking for a copacker (and a serial podcast listener)this is all the info I needed 24 years ago when I started my company. I was charged $$$$ to know what this podcast just told you/us!

    Apple Podcast Reviews

  • Loving this podcast. So full of valuable information. Sarah speaks directly and thoughtfully, and asks her knowledgeable guests great questions for the listeners. So impressed with this new podcast and the value each weekly episode delivers.

    Apple Podcast Reviews