Thank you for supporting THE CONTINUED PRODUCTION OF THE GOOD FOOD CFO PODCAST

As a former Food Business Founder I know that good advice is hard to find, and even harder to afford. We created The Good Food CFO to be the go-to source for free information and low cost tools and resources to truly help you build a financially successful good food business and change our food industry for the better.

The Good Food CFO is an independent media company whose mission is to educate and inform (and hopefully entertain every now & then)
through our Weekly Podcast, Newsletter and YouTube news segments and provide education and support through our Coaching Services and Online Tools.

We are a lean, bootstrapped business that was launched with, and to date primarily operates on, proceeds from Sarah Delevan Consulting (our sister company).

I am so proud of the number of founders we have been able to reach, and all that we have been able to accomplish with our tiny budget. But, we want to do more - we want to reach 1 million food founders! It will take time, resources and a marketing budget.

IN 2024 WE DID SOME
BIG THINGS!

Released 41 new episodes

Launched and shared 9 YouTube exclusive news stories

Reached 807 podcast subscribers
(up 44% from 2023!)

Reached 226 YouTube Subscribers
(up 84% from 2023!)

Coached 15 Founders in Office Hours

Supported 37 Founders with tools
& resources

Secured our first podcast
sponsorship with a great partner!

That’s where you come in!

Every purchase made on this site directly supports the production of The Good Food CFO podcast, and helps keep the news, newsletter and tools available - and at the lowest price possible.

For those who don’t need coaching or pre-made tools, but asked how you could financially support our work, we created the BABOYOT Membership.

If you’re not in a position to make a purchase, you can show your support by leaving a rating & review on Apple or Spotify and by subscribing to our YouTube channel.

THANK YOU FOR YOUR SUPPORT IN 2024

12 BABOYOT Members, contributed a total of $1,131 in support of the podcast.

$7,963 generated from the sale of tools, resources & CFO Office Hours

Combined, memberships & purchases help cover the annual cost of hosting this website and our podcasting platform, as well as the post-production costs for 22 episodes of the podcast!

To all of the Founders who have purchased a tool, course, quick question or office hours pass, Thank you! To our current and past BABOYOT Members, Thank you!

Together, we’re changing the way that food business is done.

All Our Best,
Sarah, Chelsea & Keisha
The Good Food CFO team

Ways You can support

The Member Benefits you asked for!

  • ✅ Live events

    Ask The Good Food CFO, Live Coaching, and Networking Events

  • ✅ Brand Feature

    We’ll highlight your brand on the podcast, as well as feature your brand on our website (complete with backlink)

  • ✅ Beta Testing

    Be the first to test new tools from The Good Food CFO

  • ✅ Be on the Podcast

    You can submit questions anytime day or night, and we may ask you to join us for an episode to share your question

  • ✅ discounts

    You’ll receive a 10% discount on The Good Food CFO tools, coaching and courses, when you select an annual membership plan.

What is a BABOYOT?

BABOYOT = Building a Business On Your Own Terms

It’s an energy. And you’ve got it when you’re making decisions and taking action in your business that are uniquely connected and aligned to your mission and vision.

In CPG, there is a strong influence from traditional business media, social media, VC funding circles, and more that have left Founders asking “what am I doing wrong? why can’t I make this business work?”.

I believe this influence is the leading cause of more than 50% of food businesses failing within 5 years of launch. And I know that if we’re going to change our food industry, we need good food businesses to last, and we need them to thrive financially.

Where did the term come from?
From the beginning of The Good Food CFO podcast, in January of 2020, we have had “BABOYOT” episodes. The first was episode 11 with Amos Valenit of Pittston Ketchup, and we’ve aired 25 episodes (and counting) since that have explored the different ways that good food founders are building businesses on their own terms.

In 2022, during a company retreat in Joshua Tree, The Good Food CFO evolved from a podcast to a full on movement. Everything we talked about was centered on helping founders build a business on their own terms. In fact, it dominated so much of our conversation that we coined the term “BABOYOT” and we’ve used it internally ever since.

Thank you to our BABOYOT Members

Become a BABOYOT Member