In this episode, Sarah is going through the inbox and answering listener questions related to goal setting for the year ahead, forecasting for a business that isn’t IN business yet, and budgeting for trade spend with sustainable profitable growth in mind.

Having a Financial Forecast is like having a road map for your business. The more robust that forecast is, the more confident you can be that you are headed in the right direction. But many Food Founders don’t complete the process due the uncertainty around sales projections and promotional planning.

In this episode, Sarah welcomes back Felice Thorpe as they discuss forecasting, and introduce the brand new Annual Planning Workshop they have created to help founders simplify the financial forecasting process.