The Good Food CFO podcast

Building Financial Confidence. Redefining Equitability.
Leading the good food Revolution

Challenging the
status quo of
Food business media

Providing insight into how we create a better food industry

Highlighting the people that are moving the
good food revolution forward

New Episodes weekly

Episode 58 :: Demystifying Sales Projections & Annual Planning with Felice Thorpe

Having a Financial Forecast is like having a road map for your business. The more robust that forecast is, the more confident you can be that you are headed in the right direction. But many Food Founders don’t complete the process due the uncertainty around sales projections and promotional planning.

In this episode, Sarah welcomes back Felice Thorpe as they discuss forecasting, and introduce the brand new Annual Planning Workshop they have created to help founders simplify the financial forecasting process.

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