When it comes to building a business, it can be tempting to skip to the tactical work that feels like action, but we really need to make sure we get a few foundational pieces of strategy in place first to get all those tactical decisions optimized and working together as part of an integrated plan so have the ability to be proactive and cohesive vs feeling like things are disjointed.

In this episode, we are taking a step back and doing just that. Sarah is joined by Katie Mleziva, a Food Brand Strategist with over 20 years of experience in Brand & Marketing Strategy. Katie walks us through her step by step process to develop a brand strategy that is authentic to you and your business and will connect to your audience.