Traditional business media celebrates big revenue, new accounts, and most of all growth and scale. Cutting revenue in the short term, letting go of accounts and scaling back are the exact opposite of that. So of course right-sizing your business can make you feel bad, and like you’re moving in the wrong direction.

We need to look at the benefits of doing things differently, the benefits of doing what is right for YOUR business, rather than what is generally celebrated in the public eye without context.

In this episode, Sarah shares the reasons behind right-sizing and pulling out of retail, and we hear from 2 founders that chose to right-size, and their reasons behind the move. Sarah also discusses how right-sizing can impact your bottom line in a positive way, and gives us an update on our founders’ stories.

In 2022, Francesca Pittaluga launched Ciao Pappy, drawing from her 14-year career in luxury fashion. Her inspiration came from a passion for high-quality food, a love for the California and Italian coastal lifestyles, and a dedication to her Italian father's culinary traditions.

In this episode, Francesca joins Sarah to talk about her transition to the Food Industry and the lessons she’s learned along the way. You’ll also hear about her approach to giving back, as well as her mindset around setting goals and taking Ciao Pappy into the New Year.

Retail is a complex and, at times, difficult sales channel to navigate for Good Food Founders.

In this episode, Sarah and Chelsea discuss two articles that put the Brand/Retail relationship at the forefront.

First, in the news segment, Sarah shares a Civil Eats article that highlights why mid-size farms and brands are disappearing from retail shelves. Then in the main episode, Sarah and Chelsea discuss a Grub Street article that has been on Sarah’s mind since January 2023.