Are you getting ready to launch a new business? Or maybe you're preparing to launch a new product, or considering launching into a new sales channel? You don’t want to miss this episode! Jason McAlpin is the Founder and CEO of daio – a better sparkling water that combines incredible flavor with functional ingredients. The brand is set to launch in 2024. In this episode, Jason joins Sarah to discuss the work that he did throughout the pre-launch process. They both share the biggest lessons they have learned around planning and forecasting so that you can enter a launch with confidence.