Episode 12 :: How to Plan + Budget for a Successful Marketing Campaign
Discover ways to invest in this important business aspect!(Video + closed caption available on YouTube)IN THIS EPISODE OF THE GOOD FOOD CFO i am JOINED BY CHRISTIE LEE, FOUNDER OF NOURISHING FOODS MARKETING TO DISCUSS HOW TO IDENTIFY THE RIGHT MARKETING STRATEGY + TACTICS FOR YOUR BUSINESS
Marketing can be a significant expense for growing food businesses - from reaching new customers, to encouraging repeat business, to costs associated with acquiring new wholesale customers, the list goes on… so you want to be sure you’re investing in the right places and that your investments are making an impact on your bottom line!
In this episode of the Good Food CFO Podcast Sarah + Christie discuss…
What is a Marketing Strategy, and why is it important to have one?
The role your Business Objectives play in creating your marketing strategy
SMART goals - what they are and how to set them for your business objectives
How to determine which marketing tactics are the right ones for your business + budget
The bell curve of efficiency + effectiveness of marketing tactics and the role that plays in how well a tactic can work for your business.
Benchmarking + cost insights for coupons, digital marketing, ad spending and other tactics.
How + Why to track your Return on Investment, and more!
Download Christie’s Definitive Guide to Creating a Marketing Plan Framework
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