Episode 33 :: Financial Benefits of Having a Clear Mission, Vision + Values
Steps in defining your brand!(Video + closed caption available on YouTube)In this episode of THE GOOD FOOD CFO PODCAST I AM JOINED BY Felice Thorpe, founder of Felice Foods, through which she provides sales director consulting services.
As a business owner you may have heard of these three important words “mission, vision and values”. Do you have them defined for your brand? Have you thought about what they can do for your business? Having these three areas defined in your business can do so much if you use them the right way and share them with your consumers. Defining who you are as a brand takes time and thoughtfulness, don’t leave it up on a shelf. Consumers want to know!
In this episode Felice talks about how having a clear Mission, Vision and Value statement can:
Positively affect your business financially both internally and externally
Better align you with potential buyers and customers
Help you make business decisions to grow as a company
Bring you loyal customers
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