Episode 44 :: Using Data to Individualize Your Audience with Shannon Hiller-Webb
Examining the data for an individualized experience!(Video + closed caption available on YouTube)In this episode of THE GOOD FOOD CFO PODCAST WE’RE back to CELEBRATING SMALL BUSINESS MONTH WITH ANOTHER BONUS EPISODE! for this mini-feature episode i am joined by SHANNON HILLER-WEBB
This may be an “aha” moment that inspires you, and may help you build your business on your own terms. If you’re a small business owner, you don’t want to miss this episode!
In this episode Shannon shares:
How collecting data can help you customize and personalize your content and marketing strategy to your audience
How reflecting on your values strengthens your brand
That your audience is more than your customers
And poses the question: What data are you collecting and why?
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