Episode 46 :: Creating Product Pages that Sell with Anna Bradshaw
How to go from clicks to customers!(Video + closed caption available on YouTube)In this episode of THE GOOD FOOD CFO PODCAST i am joined by Anna Bradshaw, a copywriter and content strategist specializing in website copy and email marketing for CPG brands.
Anna’s approach combines data-driven research with a proven copywriting process to create rich, flavorful brand messages that generate more sales online.
We have had brand experts, social media + ad experts, and a Shopify expert on our show to discuss attracting your audience, getting them to your website, and even what target conversion rates and average cart value look like for Good Food brands, but the missing link has been how we convert our website visitors to customers, until now…
In this episode Anna discusses:
Knowing your audience
Descriptions & removes objections
Do you have to have professionally designed page to achieve this
Knowing when to invest in your copy
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