Episode 61 :: Navigating B2B E-Commerce with Brady DeLong
We’re giving you all the info to succeed in this relatively new sales channel!(Video + closed caption available on YouTube)Have you been considering opening a B2B E-Commerce channel in your Food Business? Have you already joined a platform like Faire or Mable, and are still trying to figure it out?
In this episode, Sarah welcomes Brady DeLong back to the podcast. Brady is an 8-year Sales and Operations veteran of the CPG industry, spending the first chapter on the Food & Bev side, he’s now working in the Health, Beauty, and Wellness arena. He has grown brands through DTC, DSD, traditional distribution, food service, retail, and B2B e-commerce - a relatively new channel that he utilized to exponentially grow sales after experiencing constraints in traditional distribution channels.
He has since become an expert in the channel, and is sharing what every brand needs to know before going live on a B2B e-commerce platform.
Sarah and Brady discuss:
Exactly how B2B E-Commerce sites work, and the benefits of the channel
Your must-haves before going live on a B2B E-Commerce platform
How to approach promotions and communications through this channel
Some best practices and unique strategies for maximizing your margins
You will walk away from this episode with everything you need to know to get started with B2B E-Commerce.
Connect with Brady:
LinkedIn: Brady DeLong
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