Episode 63 :: Contracts, Communication & Reclaiming Your Agency with Modest Coffee
A distribution story that is all too common in Good Food Business.(Video + closed caption available on YouTube)Jenni Trilik and Marcus Contaldo, Founders of Modest Coffee shared their costly experience with a national distributor on their blog that caught the eye of the good food industry, its supporters, and many more.
In response to their story, more than 4,000 individuals answered the call to purchase and/or donate a case of coffee to keep the business alive.
In this episode, Jenni and Marcus join me to share their story as well as the lessons learned and how Modest Coffee is moving forward.
Listen in as we discuss:
How Jenni and Marcus got into the coffee business, and the original vision for Modest Coffee
Why they decided to work with a broker and national distributor
The common misunderstanding/miscommunication that had Modest producing more coffee than they could handle
The details of the industry standard distributor contract they signed, and how it nearly cost them their business
How a viral moment kept their business alive
How this experience is shaping the future of their business
Jenni and Marcus’s story, like the stories of many founders, reminds us that we have agency over our own businesses, we can build a business on our own terms, and we can create change in the food industry.
Connect with Modest coffee:
Website: www.modest.coffee
Instagram: @modestcoffee
LinkedIn: Modest Coffee
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