In this episode, Sarah welcomes Gwen Richardson to the podcast. Gwen is the Sales Director at Repurpose, a leading retail brand of sustainable disposable tableware, garbage bags and soft paper for the home. She cut her teeth in CPG with almost 10 years in the craft beer industry in Boston and the Bay Area before moving to Los Angeles and putting more focus into sustainability with her role at Repurpose.

Having held every outward facing sales position at Repurpose, from entry level sales manager to now Sales Director, Gwen’s experience growing through retail and negotiating with distributors has taught her so much. And now she wants to share those lessons with as many Founders as she can.

Have you been looking for a way to access funding for your business that doesn’t include giving up your equity, doesn’t involve traditional bank loans, and doesn’t come with huge interest rates?

In this episode, Sarah is joined by Jackie Chan, COO and Co-Founder of SMBX - the Small Business Bond™ marketplace that connects qualified U.S. small and medium businesses with people in their communities who want to invest in them. Together they are discussing how the SMBX business model is disrupting traditional funding methods for Good Food Businesses.

Have you been considering opening a B2B E-Commerce channel in your Food Business? Have you already joined a platform like Faire or Mable, and are still trying to figure it out?

In this episode, Sarah welcomes Brady DeLong back to the podcast. Brady is an 8-year Sales and Operations veteran of the CPG industry, spending the first chapter on the Food & Bev side, he’s now working in the Health, Beauty, and Wellness arena. He has grown brands through DTC, DSD, traditional distribution, food service, retail, and B2B e-commerce - a relatively new channel that he utilized to exponentially grow sales after experiencing constraints in traditional distribution channels.

You will walk away from this episode with everything you need to know to get started with B2B E-Commerce.

Having a Financial Forecast is like having a road map for your business. The more robust that forecast is, the more confident you can be that you are headed in the right direction. But many Food Founders don’t complete the process due the uncertainty around sales projections and promotional planning.

In this episode, Sarah welcomes back Felice Thorpe as they discuss forecasting, and introduce the brand new Annual Planning Workshop they have created to help founders simplify the financial forecasting process.

Influencer marketing can change the trajectory of your business overnight. It can also lead nowhere, leaving you wondering why you invested any time, effort or money in the first place.
In this episode, Sarah is joined by TikTok influencer Becca Murray and Piquant Marketing Agency Founder, Lindsay O’Donnell for a round table on all things Influencer Marketing.

There has been a lot of talk recently about the “need” to implement accrual accounting instead of cash accounting if you are, or plan to be, seeking investment for your Good Food Business.

In this episode, Sarah is joined by Danielle Hayden, Founder and CEO of Kickstart Accounting. Sarah and Danielle are breaking down cash and accrual accounting, and why the method you choose matters to your business.

Most people think of restaurants when they hear Food Service, but it is much more than that. This is a sales channel full of opportunity.

If building a business on your own terms includes selling your products via your brand’s own website, and you want to drive traffic to your site, this is the episode for you!

In this episode of The Good Food CFO Podcast I am joined by Asha Mody, a certified brand strategist, award-winning designer and the founder and Chief Brand Officer of Mindsy Design.

In this episode of The Good Food CFO Podcast I am joined by Anna Bradshaw, a copywriter and content strategist specializing in website copy and email marketing for CPG brands. Anna’s approach combines data-driven research with a proven copywriting process to create rich, flavorful brand messages that generate more sales online.